eBay throttling your store? Let’s find out why, and fix it.

MC011 is an account review restriction. eBay has paused your ability to buy, sell, or receive payouts while it verifies your identity, address, or proof that you legitimately own the items you are selling. It is commonly triggered by a sudden increase in sales volume, high value items, or new account activity that looks different from your normal selling pattern. To resolve it, you typically need to submit a government ID, proof of address, and invoices or receipts showing where your inventory came from.

MC013 is a more serious restriction, usually applied after a confirmed policy violation or because eBay has linked your account to another account that was previously suspended. This one is harder to resolve than MC011 because it questions the account itself rather than a single order. A successful appeal needs to directly address the specific link or violation eBay is citing, not just general good conduct.

MC018 is a performance based restriction. It is triggered by seller metrics falling below eBay’s required standards, most commonly late shipments, a high defect rate, or too many cancelled orders. Unlike MC011 and MC013, this one is usually resolved by fixing the underlying operational issue and demonstrating improved metrics over time, rather than by submitting documents.

MC024 is applied when a listing is removed for violating eBay’s general listing policies, or through the VeRO program, which stands for Verified Rights Owner. VeRO removals happen when a brand or rights holder reports that your listing infringes their intellectual property, such as using their photos, logo, or trademarked name without permission. Repeated VeRO reports can escalate into a full account suspension, so each one should be treated seriously rather than ignored.

MC027 relates to buyer complaint patterns, most often a cluster of Item Not Received or Item Not As Described cases. eBay applies this restriction to protect buyers when a seller’s case rate climbs, regardless of who was actually at fault in each individual case. Resolving it usually means showing tracking proof across recent orders and demonstrating that the cases were handled correctly.

MC065 and MC067 are less common restriction codes that eBay applies in specific account review situations. As with the other MC codes, the exact reason is always detailed in the restriction email itself, and the required next step depends on what eBay flags in your case. If you have received either of these, the safest first step is to read the notice carefully rather than assume it matches another seller’s experience, since eBay does not publish a single public definition for every code.

Identify the exact code and reason from the email eBay sent you, gather the specific evidence it is asking for, and reply with a short, factual, well organised response rather than a long emotional one. Do not open a new account while restricted, since eBay treats that as a serious red flag and it can hurt your chances of recovering the original account.

Sometimes sellers report vague or generic explanations. In practice there is almost always an internal reason, even when the email is not specific. The fastest way through it is calling eBay directly, referencing your restriction code, and asking exactly what documentation will clear it.

A sudden drop is usually caused by one of a few things: a search ranking change affecting how often your listings appear, a drop in your seller metrics, a seasonal shift in buyer demand, or increased competition in your category. Comparing your Seller Hub traffic report against your listing quality and metrics is the fastest way to narrow down the actual cause.

Low or zero views usually points to a search visibility problem rather than a demand problem. Common causes include incomplete item specifics, a weak or keyword poor title, poor quality photos, or missing Promoted Listings coverage in a competitive category. Fixing search visibility factors typically has more impact than lowering price alone.

In most competitive categories, yes, at least to some degree. Organic ranking still matters, but Promoted Listings placement has become close to standard practice for staying visible against sellers who are already using it.

It is, as long as it is done the right way. eBay has a feature called Multi User Account Access that lets you grant a manager specific permissions without ever sharing your actual login credentials. Any service managing your store for you should be using this method, not asking for your password directly.

Typically it covers listing creation and optimisation, order and message handling, returns and case management, pricing and Promoted Listings strategy, and ongoing performance monitoring so metrics stay healthy and restrictions are avoided before they happen.

Generally worth considering once order volume, message volume, or listing maintenance is taking more time than the store is worth to you personally, or once metrics start slipping because tasks are falling behind.

Final value fees are calculated on the full sale price including shipping, and in the UK also include VAT for business sellers. Category, seller performance level, and whether Promoted Listings were used on that order can also change the final amount.

Standard payouts typically process within one to three business days after a sale, but new accounts, high value orders, or accounts with an active restriction can see longer holds. If a payout is delayed with no restriction on the account, contacting support directly with the order number is the fastest path to resolution.