My Amazon sales are declining
Orders are falling, usually ranking, Buy Box, competition, or account health.
Reviewed by the Tekovex marketplace team · Amazon store management
On Amazon a sales decline usually comes from:
- Organic rank slipping on your main keywords, often after a stockout, a review-velocity drop, a conversion-rate dip, or competitors increasing spend.
- Buy Box loss, price uncompetitive, low seller metrics, or another seller on your listing.
- Listing issues, a suppressed listing, lost images or A+ content, a category or compliance flag, or a variation family that broke.
- Advertising, an ACoS spike, campaigns out of budget, or bids no longer competitive.
- Account health, policy warnings that quietly throttle visibility.
- External, seasonality, a new competitor, or a price war in the category.
A practical checklist
- Check Account Health for any policy or performance warnings.
- Confirm you hold the Buy Box on your key ASINs and check the price gap to competitors.
- Track organic rank for your top 5 keywords over the last 60-90 days.
- Review your recent stock history, any stockouts reset momentum.
- Check review velocity and star rating trend.
- Review PPC: ACoS, budget-capped campaigns, and impression share vs 3 months ago.
How Tekovex helps
We audit rank, Buy Box, listing health, PPC, and account health together, identify the primary cause, and give you a prioritised recovery plan. We can also manage the account back to health.
Book a Free Consultation to Diagnose Your Amazon Sales Drop
Questions
How long does rank recovery take after a stockout?
It varies, but expect weeks not days. Getting back in stock is step one; rebuilding sales velocity and rank is a managed process.