Shopify Apparel Example scenario
Willow & Rook
This is an illustrative example, not a real client.
Returns ran at 31% on a catalogue where every product looked identical in the grid. Sizing questions swamped support.
The problem
Returns ran at 31% on a catalogue where every product looked identical in the grid. Sizing questions swamped support.
What Tekovex did
- Tied return reasons to individual SKUs and found four fits driving most of it.
- Put size swatches and a fit note on the grid tile instead of three clicks deep.
- Reshot the worst offenders on three body types with measurements in the caption.
The outcome we work towards
Returns fell to 19% in two seasons and support tickets per order halved.
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