Shopify and eBay Subscription Example scenario
Last Light Roasters
This is an illustrative example, not a real client.
Subscriptions sold well, then a third of them cancelled inside two months. Every agency they asked blamed the price.
The problem
Subscriptions sold well, then a third of them cancelled inside two months. Every agency they asked blamed the price.
What Tekovex did
- Read 300 cancellations and found most people were simply over-supplied.
- Added pause, skip and a four-week interval instead of a fixed fortnightly ship.
- Rewrote the roast guide so first orders match how people actually brew.
The outcome we work towards
Month-three retention rose from 66% to 88%, and subscriber lifetime value nearly doubled.
Have the same problem on Shopify and eBay? See our Ebay store management →
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