Shopify Plus Home & Interiors Example scenario
Hearth & Form
This is an illustrative example, not a real client.
A beautiful catalogue that nobody could navigate. Visitors browsed six pages, then left without reaching a product.
The problem
A beautiful catalogue that nobody could navigate. Visitors browsed six pages, then left without reaching a product.
What Tekovex did
- Found 61% of sessions ended on editorial pages with no route to a product.
- Rebuilt the homepage around four shoppable category tiles and cut the mega menu.
- Added room-set merchandising so every lifestyle image links to what is in it.
The outcome we work towards
Product page views per session doubled. Revenue per visitor is up 44% year on year.
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